Scientific studies sometimes go global and make headlines well outside their usual scientific haunts. Ever wondered why? And, have you ever wondered how you might get some media coverage of your scientific achievements? We did and started uncovering a wild world of randomness, improbability and some amazing stories of scientific entrepreneurship and endeavour. is where we lift the lid on the world of science communications and try to understand what can be done to promote science in a wired world with a changing media landscape.  Is it worth it? What can you do to promote your science? What can you expect if you do try to get some publicity for your science? And, if you do get publicity, what can you do to manage it and take advantage of it?

What can be done with social media to directly promote your science to the media and the public?

We’ve set ourselves a task to document, discuss and challenge all the different ways scientists can and are promoting science. Is there anything stopping scientists promoting their science? Are there 10, 100, 500 or a thousand different ways of promoting science? We don’t know… but we are going to find out and share it all with you here @

Who is 24 Media Labs?

24 Media Labs

24 Media Labs - Science Communications Agency

24 Media Labs is a Science Communication Agency based in Rotterdam, NL. We specialise in providing services to scientists and businesses that wish to promote and communicate their science to a wider audience. The science is the easy bit… getting people to understand it is the hard part.

Who’s behind 24 Media Labs? Dr Max Bingham is the founder, brains and energy behind all this. He has spent a good number of years training and working as a scientist in academia and industry and specialising in microbiology, food and nutrition. Since 2010, and a few incidents with the press and other factions of the communication world he is now in charge of a nascent science communication agency with big ambition. Watch this space for more news and developments.  There is much more to come in 2011.


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